LinkedIn Post | 7 June 2021
Brand strategy
According to Adobe Spark, there are nine stages to achieving a recognisable brand strategy. 1. Identify an create your internal brand; 2. Ascertain your target audience; 3. What is your USP, this will help you to position your business within your chosen sector; 4. Create a brand that will attract and interest your chosen audience; 5. Identify how your brand aligns with your prospective audience and how you will be perceived within your sector; 6. Select your brand name; 7. Decide whether to include a tagline; and 9. Create your brand material, e.g. logos, branding style guidelines, business cards, brochures etc. Don’t underestimate the power of good design to make an impact for your business. Creating inspiring design with style and substance. #LaneDesignStudio #quotestoinspire #branding #logo #design #startups
LinkedIn Post | 6 May 2021
Brand design trends for 2021
According to 99designs, there are seven key brand trends for 2021: 1) Creating a face for your brand; 2) Quirky art; 3) Using expressionist brand colours; 4) Standing for something; 5) Extending your brand via geometric designs; 6) Purposefully using imperfect design; and 7) Creating an immersive experience. Don’t underestimate the power of good design to make an impact for your business. Creating inspiring design with style and substance. LaneDesignStudio #branding #logo #design #startups
LinkedIn Post | 12 April 2021
Consistency is key
According to Forbes, presenting a brand consistently across all platforms can increase revenue by up to 23%. It is not only your logo that creates brand recognition but the fonts, typeface, styles and colours you apply continually throughout your branding. Ensure you have a concise set of style guidelines created that reinforce your brand to help you achieve this. Don’t underestimate the power of good design to make an impact for your business. Creating inspiring design with style and substance.LaneDesignStudio #branding #logo #design #startups #quotestoinspire
LinkedIn Post | 29 March 2021
Iconography: a global language
Icons are simple images/symbols that are used without the need for language to convey their message. Universal examples that many people will know are those we see while travelling. Icons play a fundamental role in your branding too and may be used in a variety of literature, such as factsheets, invitations, event material and throughout your website. There are various designs available for icons, from easy to complex. However, Icons should be kept simple as they need to be easy to recognise no matter the size used. Don’t underestimate the power of good design to make an impact for your business. Creating inspiring design with style and substance. LaneDesignStudio #branding #design #startups
Infographics help to transform complex, lengthy or dry information into visuals that are more engaging and easier to digest. In many cases, visuals have the ability to transcend language. To produce a good infographic, you need to keep the information concise as possible and pick out the key points you wish to convey. Text should be used minimally, allowing the visual to tell the story. Don’t underestimate the power of good design to make an impact for your business. Creating inspiring design with style and substance. #LaneDesignStudio #branding #design #marketing
LinkedIn Post | 1 March 2021
The impact of colour
Colour is another key element in building your brand and can be highly subjective. Colour has different connotations for people, influenced by their culture, personal preferences and previous interactions. Let’s take one example, the colour red; some people associate it with anger/passion or negativity/danger, while others view it as energetic/vibrant/strong. The Chinese consider red to be auspicious and it evokes joy/happiness/good fortune. The Japanese associate red with the sun and view it as symbolic of peace and prosperity for their family. In India, red is thought of as the colour of purity. While the Middle East associates it with danger/caution. Colour reinforces both a brand’s personality and the qualities of the products/services they offer. Don’t underestimate the power of good design to make an impact for your business. Creating inspiring design with both style and substance. #LaneDesignStudio #branding #quotestoinspire #design #startups
LinkedIn Post | 16 February 2021
Typeface adds character
A typeface is the visual display of letters/numbers, a font is the selection of weights/sizes within a typeface. Your typeface is fundamental to your brand and adds the visual personality to your literature. Careful consideration should be given to selecting your typeface to ensure it is appropriate for and appeals to your target audience. While some large organisations choose to create a typeface that is unique to them, there are literally thousands available to choose from. Don’t underestimate the power of good design to make an impact for your business. Creating inspiring design with style and substance. #LaneDesignStudio #branding #quotestoinspire #design #startups
LinkedIn Post | 1 February 2021
Logo Leverage
For me, strong branding begins with a custom designed, distinctive logo. Your logo should embrace your company’s principles/values and be relevant to your business sector. Whether you choose a logo created as a simple word/lettermark, one with a symbol/icon/picture or a combination. Don’t underestimate the power of good design to make an impact for your business. Creating inspiring design with style and substance. #LaneDesignStudio#branding #design #brand #quotestoinspire #startups
LinkedIn Post | 25 January 2021
2021 the year of the startup?
2020 was a hard year for everyone and like me 672,890 people in the UK decided to start a new business. Strong branding and design can help you stand out from the crowd. Don’t underestimate the power of good design to make an impact for your business. Creating inspiring design with style and substance. #LaneDesignStudio #branding #logo #design #startups
LinkedIn Post | 18 January 2021
New year, new start…
After 25 years working as a designer in Asset Management I have decided to start my own design studio. I am excited and delighted to announce the launch of my new site and I’m pleased to be helping local and national businesses with a range of branding and design work. Creating design with style and substance #LaneDesignStudio #branding #design #startup
